Taking a chance in the event of The 17th Indonesia International Motor Show (IIMS) 2009 in JIExpo Kemayoran Jakarta, PT. Toyota Astra Motor (TAM) to the public launch of the latest generation Toyota Prius which is the third. The launch of the Prius in Indonesia, which presents the artist Sandra Dewi and chief engineer of the Prius Akihiko Otsuka intermittent only 2 (two) months since it was launched in its home country of Japan.

Cars whose name in Latin means “first” (“first” or “to go before”) was, according to history was first launched in 1997 in Japan and just started doing that overseas sales in North America and Europe in 2000.

Experienced significant sales in Japan and overseas, particularly in North America, the second generation Prius was born in 2003 showed an improvement with Synegy equipped Hybrid drives. And in 2005, the Prius began to be produced outside of Japan, namely in Changcun, China’s domestic market for the bamboo curtain.

Since its existence, the Toyota Prius Hybrid car was recorded as the biggest seller in the world with a population of 1.2 million units. Not to mention the demand for the Prius in the Japanese data which amounts to 180 000 units by June 2009 that listed him as “The Most Selling Car” in Japan for May and June 2009. Toyota dominates 80% market share of hybrid vehicles in the world with sales of more than 1.7 million units.

Then as if the way the latest-generation Toyota Prius that? If the previous name and likeness of the car has been noticeable, the new Prius comes with a more aerodynamic exterior design and exclusive. A mix of boxy shape at the front and rear fender trim synergy with the artistic detail exterior headlamp and dent wind lines centered on the Toyota logo on the hood front. Firmly on the side line rising from the front to the rear lights look stylish.

Enter into, the cabin was so thick Prius futuristiknya nuances. Not only the latest in technology, the details laid out in such a way ergonomic interior with maximum visibility. Besides the Prius cabin also feels relieved by a large luggage space even though this car has limited dimensions as a compact car. Through this new Prius, Toyota has also enhanced the system kekedapan become much more quiet cabin in addition to the driving stability and safety features.

This hybrid car has been equipped with safety features Electric Power Steering (EPS), Halogen Projector with Manual headlamp leveling, airbags, Active Headrest, and Crash Safety Body.

Prius is a vehicle that employ advanced electric motor and gasoline engine, so fuel-efficient and environmentally friendly with emissions so low that the Euro V. Equipped with Toyota’s Prius the third generation Hybrid System (THS) with a new gasoline engine 1.8-liter capacity, replacing old machines with a capacity of 1.5 liters.

For fuel consumption, the new Prius with a significant increase liter able to climb down an average of 24.4 km (23.3 km previously). And in accordance with the advantages of the hybrid engine in which the electric motor works at low speed or stop working even replace gasoline engines, fuel consumption in the city became more economical than driving out of town (in town one liter: km 26.3).

Prius fuel required to use 95-octane gasoline, which in Indonesia means using Pertamax Plus, Shell Super Extra or Petronas Primax 1995.

For the price, the Prius is marketed with prices on the road (OTR) Jakarta Rp. 585 million rupiah. Regarding this price, the TAM via Johnny Darmawan, expressed hope that the price of the Prius could be in the range of 300 million is more equivalent to the Toyota Corolla Altis. Although very much interested persons, with the consumer price OTR takes a long time before finally buying consideration. Will the Toyota Prius has scored a success in Indonesia? We are just waiting for development.

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